About Us

Knowledge Is King (K.I.K.) was born from a personal vision rooted in empowerment, purpose, and pride. Conceived in 2018 and inspired by a deeper journey beginning in 2016, K.I.K. started as a personal statement and evolved into a recognized emblem of unity, strength, and resilience.

Founded in Charlotte, North Carolina, K.I.K. is grounded in the belief that knowledge, identity, and self-awareness create royalty within us all. Every design represents a reminder: you are powerful, you are purposeful, you are royal.

Our mission is clear—to uplift the community by challenging stereotypes and promoting positive, authentic imagery. K.I.K. exists to rewrite the narrative, replacing negative perceptions with visuals that communicate truth, dignity, and possibility.

At the heart of our brand is our signature symbol: the crowned “K” adorned with a seven-point golden crown, representing completion, wholeness, and limitless potential. This crown also appears on the “I” in K.I.K., reinforcing our message that the individual is royal. The crowned “I” means you are the king—your journey, your knowledge, your purpose.

K.I.K. is not just apparel. It is a declaration, a lifestyle, and a movement dedicated to confidence without arrogance—a style we call ethical swagger. Every piece is intentional, every design meaningful, and every collection serves as a reminder of inner greatness.

We offer apparel for all ages—toddlers, youth, and adults up to 4X—crafted in various colors and signature styles. As a proudly Black-owned brand, we are committed to economic empowerment, community elevation, and real action that inspires unity and growth.

Thank you for supporting K.I.K. as we continue to uplift, empower, and be a blessing to others.
Much love — One Love, Always.